Toscano Partners With PCA For First Cigar Made With Air-Cured Tobacco
Manifatture Sigaro Toscano (better known as Toscano Cigars) is teaming up with the Premium Cigar Association for a new smoke quite unlike most of the Italian cigarmaker’s portfolio. Toscano has made a name in the cigar industry with rustic smokes that differ from most of the handmade cigars found in a typical cigar store. Most Toscano cigars are machine made, using fire-cured tobacco that’s not commonly used with handmade smokes. The company’s newest release, Toscano Brenta, is a PCA Exclusive cigar blended with air-cured tobacco, a first for the Italian company. It’s also made with a binder leaf, unlike Toscano’s machine-made cigars, and it needs to be stored in a humidor.
The new cigars are composed entirely of Habano-seed tobaccos called Nostrano del Brenta grown in the Veneto region of northeast Italy. The cigars were hand-rolled in Campese, also in northern Italy.
The Toscano Brentas are not the first cigars the company has made by hand; Toscano has other handmades such as Originale, Duecento and Nobile.
The new smokes mirror the company’s traditional truncated cone shape, although in a more compact form, measuring about 4 1/8 inches long with 56 ring gauge.
For Toscano and PCA, the cigar partnership reflects an extension of their long-standing relationship, rather than a new connection. “We have collaborated successfully in various activities for years and continue to do so with determination,” says Luciano Simeone, sales director for Toscano Cigars.
“We are grateful to Toscano for helping us relaunch the PCA Product Hub with such a special project. This project maintains the rich Italian heritage of Toscano Cigars with influences of the American premium cigar market,” says Joshua Habursky, executive director of the PCA.
The Toscano Brenta cigars will be sold via PCA’s Product Hub, a retail sales platform for the association, at least at first. After a debut event held in Arlington, Virginia, on September 25, the cigars will be exclusively available to PCA members from September 26 to October 11. After that, the smokes will be released to the general public directly through Toscano, who sells cigars worldwide. The company’s largest markets are Italy, Germany and Spain.
The Toscano Brenta will come in boxes of 20, and only 1,000 were made. The boxes will carry a suggested retail price MSRP of $180 a box, or $9 per cigar.
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