Tatuaje Goes To Honduras
Earlier this year, My Father Cigars released its first Honduran brand, My Father Blue. Now, it’s Tatuaje’s turn. The new Tatuaje Series P Honduras, which is made by My Father Cigars in Honduras, is on its way to retailers now.
The Tatuaje brand and the Garcia family (owners of My Father Cigars) have been inextricably linked since Tatuaje came onto the cigar scene more than 20 years ago. The very first Tatuajes were made in Miami by a then-unknown cigarmaker named José “Pepín” Garcia. His small factory in Little Havana was called El Rey de Los Habanos. Since then, both companies have become among the most recognizable names in cigar-smoking circles, and the Garcias have rolled every cigar bearing the Tatuaje name. El Rey de Los Habanos expanded to Nicaragua and became My Father Cigars (makers of Cigar Aficionado’s 2024 Cigar of the Year). Naturally, Tatuaje expanded alongside My Father, which continues to produce cigars for Tatuaje in Nicaragua, Miami and now, Honduras.
Casually referred to as the “Tatuaje White Label,” Series P was introduced in 2011 as a “Cuban sandwich,” a handmade cigar of medium- and long-filler tobacco. (Long-filler cigars are made with essentially unbroken leaves of tobacco, while short-filler cigars are made with chopped tobacco, typically the leftovers from handmade cigar production. Medium filler lies somewhere in between—larger than the small, quick-burning scraps of short filler, but not quite the intact, long-filler tobacco of premium cigars.) It was intended to be a less-expensive alternative to Tatuaje’s pricier long-filler lines.
Series P Honduras serves the same purpose and is made in much the same way—medium and long filler from Honduras with a Nicaraguan Habano-seed wrapper. The new brand is produced in Honduras at the My Father Cigars Honduras factory. All the Honduran tobacco in Series P Honduras was grown by the Garcias.
Series P Honduras comes in the same three sizes as the original line—Robusto, Toro and Short Robusto, as well as a new size, Short Toro. Because the cigars are not completely made of long filler, the suggested retail prices are considerably less expensive than those of typical premium cigars: Robusto, 5 inches by 50 ring gauge ($4.50); Toro, 6 by 50 ($4.75); Short Robusto, 4 1/2 by 52 ($4.25); and Short Toro, 5 1/2 by 52 ($4.75). Every size comes in a 20-count box.
Read Next: Aging Room Blue Amber Celebrates The Brand’s 15th Anniversary
