Montecristo 90th Anniversary Coming Next Week
If you’re fortunate enough to live near a Casa de Montecristo, you may have already tried the new Montecristo 90th, as the anniversary cigar had a limited launch at some Casa de Montecristo retail stores. The rest of the country will be getting them next week, on September 15.
The Montecristo brand has been on the market for nine decades, and Altadis U.S.A. is celebrating with the Montecristo 90th Anniversary—a small-production smoke made by Plasencia Cigars in Nicaragua. In addition to the cigars, Altadis is also releasing a Montecristo humidor that includes a BRM timepiece and a watch winder, as well as a deck of cards, poker chips, and dice.
The Montecristo 90th Anniversary comes in two sizes: the No. 2, a torpedo measuring 6 1/8 inches by 52 ring gauge, and the thicker Nacional, at 5 1/2 by 56. Each No. 2 has a suggested retail price of $40, while the Nacional retails for $38.75 apiece. Both come in decorative, 12-count boxes.
According to Rafael Nodal, vice president of product capability for Tabacalera USA (Altadis U.S.A.’s parent company), the tobaccos are from the Plasencia family’s especially aged reserves. This all-Nicaraguan blend includes leaf from four of Nicaragua’s major tobacco regions: Estelí, Condega, Ometepe and Jalapa, where the wrapper was grown.
Altadis is also offering a commemorative humidor that includes a limited-edition watch with a bronze case and a skeletal dial. It’s handmade in Paris by BRM Chronographes, and only 35 pieces have been produced. The humidor, which can hold 18 cigars, comes with a watch winder, playing cards, poker chips, dice and “The Last Chip” game card, created for this anniversary set. It has a retail price of $15,000 and is shipping nationally next week as well.
For a rating of the new Montecristo 90th, see a future issue of Cigar Insider.
