Foundation Launches Wise Man Lancero
First shipments of The Wise Man Lanceros are heading to select retailers, with a broader release planned for the fall. The long, thin size is available in both Corojo and Maduro wrappers. It’s the newest launch from Foundation Cigar Co., which previewed the cigars at the PCA trade show in April.
Lanceros are long, skinny smokes, named for the Spanish word for lance, as the cigars somewhat resemble the weapons employed by medieval knights on horseback. The new Wise Man Lancero measures 7 inches by 40 ring gauge, and has a pigtail cap. The original Cuban size, first rolled in Havana in the 1960s, is 7 1/2 by 38.
The Wise Man brand is made in Nicaragua by My Father Cigars for Foundation, a 10-year-old company owned by Nicholas Melillo. Previously, The Wise Man was manufactured by Aganorsa Leaf, but Foundation moved production over to My Father Cigars last year, giving it new packaging and a refreshed look.
The Wise Man Corojo is an all-Nicaraguan blend covered in a Corojo ’99 wrapper, while The Wise Man Maduro consists of a Connecticut broadleaf wrapper, Mexican San Andrés binder and Nicaraguan filler. All the Nicaraguan tobacco was grown by the Garcia family, owners of My Father Cigars. Regardless of wrapper style, each cigar has a suggested retail price of $14.50. They come in boxes of 20.
This brings both lines up to five sizes, joining the Double Corona, Toro, Robusto and Corona.
For a rating of The Wise Man Lancero, see a future issue of Cigar Insider.
