CAO Flathead Gears Up With Speed Shop Habano
Car enthusiasts are stereotypically known for revving their engines and bragging about horse power, but some prefer a smoother ride. General Cigar Co. has gone under the hood of its automotive-themed CAO Flathead brand and created Flathead Speed Shop Habano, a smoke intended to be more subtle and less powerful than the original. It’s expected to start cruising onto store shelves by February 2.
“As the No. 1-selling brand in CAO, Flathead has earned its reputation through bold character and unmistakable style,” says CAO brand manager Cory Beardsley. “Speed Shop gives us a new lane to explore, a cigar with the same spirit but a different feel. It’s crafted for smokers who appreciate performance with purpose and a profile you can drive every day.”
Made in Nicaragua at the STG Estelí factory, Speed Shop Habano consists of an Ecuador Habano wrapper, Mexican San Andrés binder and fillers from Nicaragua and the Dominican Republic. According to the company, this is a medium-bodied blend.
Speed Shop Habano is available in three box-pressed sizes: V660 (6 inches by 60 ring gauge, $9.99) Big Block (7 by 70, $10.99), and Crankshaft, an entirely new vitola in the Flathead range (6 by 54, $8.99). All three come in 24-count boxes made with the brand’s signature engine-block design.
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