Room101 Collaborates With Massachusetts Retailer For Red Rocket
Matt Booth of Room101 fame has teamed up with retailer Sir Louis Cigars of Wilbraham, Massachusetts, for a new smoke called Room101 Red Rocket. The cigar comes in a toro size and started shipping this week.
Made in the Dominican Republic by William Ventura, Room101 Red Rocket measures 6 inches by 52 ring gauge and has a suggested retail price of $13.99 per cigar. It’s presented in 10-count boxes and consists of a Mexican San Andrés wrapper, Indonesian binder and filler blend of tobacco from Nicaragua, the United States and the Dominican Republic.
“This collaboration represents a convergence of weirdness,” says Hunter Marosits, owner of Sir Louis Cigars. “Our unique approach to retail and the premium cigar lifestyle fits perfectly into the Room101 ethos. We are the freaks of the industry. This blend and packaging showcases our mission of total inclusion for all cigar enthusiasts worldwide.”
Although the cigar was conceived with Sir Louis Cigars, it is not a retailer exclusive and available to all cigar shops via Forged Cigar Co., a distribution subsidiary of Scandinavian Tobacco Group, which owns the Room101 brand.
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