Room101 Celebrates 15 Years With Limited-Edition Cigar
Room101 founder Matt Booth is celebrating 15 years in the cigar business with a limited-edition smoke expected to ship to retailers February 24th. Booth founded Room101 in 2009 and today serves as its creative director following Scandinavian Tobacco Group’s acquisition of the brand in 2022.
Called Room101 15th Anniversary, the commemorative cigar is available in one size, a toro measuring 6 inches by 52 ring gauge. The medium-bodied blend was developed in collaboration between Booth and A.J. Fernandez and consists entirely of Nicaraguan tobacco.
Shipping in yellow and purple boxes of 20, Room101 15th Anniversary has a suggested retail price of $14.99 per cigar. Production is limited to 2,000 boxes, or 40,000 cigars.
This marks the sixth anniversary cigar from Room101.
“I am both honored & humbled by your belief in and support of our brand,” says Booth. “You have made this milestone possible for Room101. We have traversed several lifetimes, surfing the highs and lows of this journey together and I wouldn’t change a thing.”
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