Romeo y Julieta Reserve Churchill Coming to Global Market
The Romeo y Julieta Reserva Churchill, the first time that the Romeo y Julieta brand has been chosen for Cuba’s Reserva program, is about to ship around the world. This Reserva is a limited-edition, 5,000-box run made with specially aged tobacco. According to worldwide Cuban cigar distributor Habanos S.A., the Romeo y Julieta Reserva Churchill contains tobacco leaves harvested in 2008.
The Churchill, which measures 7 inches by 47 ring, is considered to be the most emblematic size of the Romeo y Julieta line and will be adorned with two bands—the older, discontinued gold band resurrected for this release, and the standard black-and-silver Reserva band.
The cigars come packaged in black lacquered, piano-finish boxes of 20—typical for Cuba’s Reserva and Gran Reserva cigars. Only 5,000 numbered boxes were produced. Although the cigar was first introduced and sampled at last year’s Habanos Festival nearly a year ago, it has only recently begun shipping to retail.
With the older tobacco comes an increased price tag. In Italy, the Romeo y Julieta Reserva Churchill is set to retail for 26.00 Euros (about $34.85) while the regular-production Romeo Churchill goes for 18.00 Euros (about $24.13).
Reservas and Gran Reservas are normally chosen to represent Habanos’s high-profile brands and their respective flagship sizes. Previous Reservas and Gran Reservas include the Partagás Serie D No. 4, Montecristo No. 2, Cohiba Siglo VI and Montecristo No. 4.
This article first appeared in the February 12 issue of Cigar Insider.
