Newmans Bring Back A Taste Of The Past With Sarzedas
J.C. Newman has been around for a long time—the company’s roots go all the way back to 1895. It has quite the portfolio of old brands. This past weekend, during the PCA trade show in New Orleans, the company revived one of those old-time brands and unveiled Sarzedas.
The line is made at J.C. Newman’s PENSA factory in Nicaragua, and the blend was created by Rich Dolak, a 29-year veteran of J.C. Newman who serves as the Tampa, Florida, company’s vice president of operations. The cigars are made with lightly hued Ecuador wrappers and binder and filler tobaccos from the Dominican Republic and Nicaragua.
Sarzedas originated more than 100 years ago, and was first rolled by the company in 1900. It was known back in the day as “The Aromatic Cigar” and was made with Cuban leaf. At one time they sold for 10 and 15 cents per cigar.
The new smokes come in four sizes: Corona (5 1/2 inches by 43 ring gauge); Robusto (4 3/4 by 52); Toro (6 by 50) and Churchill (7 by 48). Prices have yet to be finalized, but will be in the neighborhood of $8 to $10 per cigar. First shipments are expected to go out in the summer.
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