Davidoff Madison In New York Reopens
New York City has another upscale tobacconist back open for business. The Davidoff of Geneva flagship store located at 515 Madison Avenue reopened last week after a lengthy renovation. In celebration, Davidoff of Geneva USA will be hosting a series of exclusive events for clients and partners from August to October.
“We’re thrilled to reopen our Madison Avenue boutique and welcome guests into this elevated space,” says Lana Fraser, head of marketing and retail at Davidoff of Geneva USA. “This renovation reflects our continued dedication to providing not only the finest cigars but also an immersive experience where hospitality, design and craftsmanship meet. It’s a true destination for the modern cigar connoisseur.”
Measuring 3,300 square feet, the renovated space includes a redesigned sales floor, along with two cigar lounges. Featuring cuboid leather armchairs and multiple televisions, the lounges are available to accommodate both social gatherings and private events. Two tiers of membership are available for purchase: Private Lounge ($1,400) and Locker Membership ($3,400). The former allows patrons to smoke in one of the store lounges, while the latter allows members to store their cigars securely in one of 75 lockers, plus includes lounge access. The lounges are for members only, however, a walk-in can gain access for the day by making a purchase of $250 or more.
At the center of the store is a large walk-in humidor behind glass, which not only has premium brands from Davidoff’s portfolio such as Davidoff, Avo and Camacho, but also other brands including Ashton and Arturo Fuente. In place of a chandelier, the humidor strikingly features a hanging display of tobacco leaves.
Davidoff also has a cigar store at 1390 Sixth Avenue (between 56th and 57th Streets). Earlier this year, the company announced it was shuttering its third Manhattan store located at Brookfield Place.
For more information, visit https://us.davidoffgeneva.com.
