Cuba’s Quai d’Orsay Brand Getting Bigger
It’s an eventful time for the Cuban Quai d’Orsay brand, as Habanos S.A. is not only bringing back the discontinued Imperiales, but is also adding a new size to the core line.
Last week at the TFWA World Exhibition & Conference in Cannes, France, Habanos unveiled a travel humidor that holds 20 Quai d’Orsay Imperiales. Measuring 7 inches by 47 ring gauge, the Churchill-sized Imperiales was discontinued in 2014, but has been revived for this set, which will only be sold through travel and duty-free channels around the world.
While the Imperiales humidor is limited to duty-free markets, the upcoming Quai d’Orsay No. 52 is a cigar that’s intended for global distribution. Measuring 6 1/8 by 52, the No. 52 brings the brand to four sizes. This regular-production cigar will be unveiled on October 20 at a launch party in Paris at the Hôtel de la Marine.
Quai d’Orsay began in the 1970s as a cigar brand intended primarily for the French market. In 2017, Habanos made Quai d’Orsay a global brand, completely revamping the line with new sizes, new blends and new packaging for broader appeal.
There’s no official word as to exactly when either cigar will start appearing in their respective markets, nor have prices been announced.
For a rating on the new Quai d’Orsay No. 52, see a future issue of Cigar Insider.
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