Bond Roberts Launches Its Own Cigar Brand
Bond Roberts, the online global Cuban cigar auction platform co-founded by Robert Fox, managing director of James J. Fox, has made a name for itself in the world of vintage Cuban cigars. Now, Bond Roberts is trying something new: its own cigar brand. Called Bond Roberts Cigars, the non-vintage smokes were unveiled this past Saturday at a launch party hosted by Bond Roberts CEO Rob Ayala in Miami at the Paramount Miami World Center.
Among those in attendance were Fox, Hamlet Paredes who blended the cigar, and Oscar Valladares whose factory in Honduras produces Bond Roberts. The new cigars consist entirely of Honduran tobaccos, other than some Nicaraguan leaves as part of the filler, and were blended by Paredes with something called the “Fabrica 5 concept” in mind, which celebrates a cigar’s appeal to the five senses.
According to the company, the cigars are medium-bodied.
“Developing the blends and overseeing production with Oscar Valladares’ team has been an exciting and formidable project,” said Paredes in a press release. “I look forward to further developing Bond Roberts Cigars and the Fabrica 5 concept.”
The initial release will consist of two sizes both made with a “109”-style belicoso head: Petit 109, measuring 5 7/8 inches by 50 ring gauge, and 109, at 7 1/4 by 50. Unlike the high prices found on the vintage Cuban cigars that Bond Roberts usually auctions, these prices range between $16 and $25.
“With recent Habanos S.A. price rises across the globe, the concept of Bond Roberts Cigars is to deliver a first-rate product at approachable price points, ensuring that purchasing a box of premium cigars is not beyond anyone’s means,” said Ayala.
Two more sizes will follow, with the Dalia scheduled for December and the Flying Pig for March of next year. The company stated that they plan to release two new sizes each year. Bonds Robert Cigars ship in boxes of 25.
Bond Roberts Cigars will start shipping to international retailers on the first of July. James J. Fox will handle distribution in the United Kingdom, and COH Cigars will distribute in Europe and Asia. Distribution in the United States is expected to start in November.
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