Alec Bradley Post Embargo Blend Code B15 Coming Next Month
There’s a new Alec Bradley Post Embargo brand in the works, and it completely replaces the original line, which has been discontinued. Called Alec Bradley Post Embargo Blend Code B15, the new cigar has a bolder look and different blend than the first.
The classic, old-world motifs of the Alec Bradley Post Embargo brand are gone. So is the original blend. This year, Scandinavian Tobacco Group, which purchased Alec Bradley in February, decided to give Post Embargo what it calls “an entirely new, full-time expression.” The company says this is not a brand makeover or reblending, but a new release altogether.
The new Blend Code B15 consists of a Honduran wrapper from the Trojes region; two Honduran binders (one a Corojo leaf from Jamastran and the other Criollo from Trojes) and filler from the Jalapa region of Nicaragua and the Jamastran and Trojes regions of Honduras. Like the original, the cigars are made in Honduras at the Raices Cubanas factory and are medium-bodied.
“We instinctively felt it was the right time to revisit the post-embargo concept from a fresh, new perspective because the brand resonates so well in the category,” says brand ambassador Bradley Rubin. “New world cigars are where it’s at, and this brand celebrates how we and other new world brands have taken our rightful place on the global stage.”
The cigars come in three sizes and are packaged in 24-count boxes made to resemble paint-spattered milk crates: Robusto, measuring 5 inches by 52 ring gauge; Toro at 6 by 52 and a 6-by-60 Gordo. They will have suggested retail prices of $8.99 to $10.99 when the smokes ship around mid-September. Unlike the original line, the new Post Embargo cigars are topped with pigtail caps.
The Alec Bradley Post Embargo Blend Code B15 is distributed by Forged Cigar Co., a subsidiary of STG.
For a vertical brand tasting of the new line, see a future issue of Cigar Insider.
