Alec Bradley Magic Toast Goes Box-Pressed for PCA Exclusive
Alec Bradley is giving the Magic Toast line its first-ever box-pressed size, but retailers will have to attend the upcoming Premium Cigar Association trade show if they want it. The limited-edition Magic Toast Box Pressed Gran Toro is set to debut at the PCA convention in Las Vegas this July.
“The Premium Cigar Association and this trade show are very important for the future of our industry,” said Alec Bradley brand owner Alan Rubin. “Now, more than ever, it is important that we stick together as one unified industry and the PCA trade show is the best vehicle to achieve this.”
Limited to a production of 1,000, 24-count boxes, the Magic Toast Box Pressed Gran Toro measures 6 inches by 54 ring gauge and has a suggested retail price of $11. Like the rest of the line, the cigar features a dark Honduran cover leaf over two binders—one from Honduras and one from Nicaragua. The filler is a blend of Honduran and Nicaraguan tobacco.
Magic Toast originally debuted at the IPCPR (now PCA) trade show in 2018 in three sizes amid much public speculation as little detail was provided beforehand. A fourth size, Chunk, was added in 2019.
According to the company, the Magic Toast Box Pressed Gran Toro is expected to start shipping in late fall of 2021.
All Magic Toast cigars are made at Fabrica de Tabacos Raices Cubanas S. de R.L., in Danlí, Honduras.
