A $150 Montecristo From Nicaragua Coming Soon
First, Altadis released the Montecristo 1935 Anniversary Nicaragua, with retail prices in the teens. Then came the Montecristo 1935 Edición Diamante priced in the twenties. But in a few weeks at the PCA trade show in Las Vegas, Altadis will debut its Montecristo 1935 Edición Doble Diamante—and it’s going to retail for $150 per cigar.
When a cigar has such a hefty price tag, the first question is, naturally, “Why?” In this example, the answer is very old tobacco. According to Rafael Nodal, vice president of product capability for Tabacalera USA (Altadis U.S.A.’s parent company), all the tobacco inside the new Doble Diamante has been aged a minimum of 10 years before it was rolled.
Like its predecessors, the upcoming Montecristo Edicíon Doble Diamante is made in Nicaragua by A.J. Fernandez. And all the tobacco was grown on Fernandez’s farms in Nicaragua: La Lilia and San Lotano. Unlike its predecessors, which are regular-production cigars, this is a limited edition offered in one size, a Toro measuring 6 1/2 inches by 54 ring gauge. It comes packaged in 20-count boxes, and only 250 of them are being produced, for a total run of 5,000 cigars. Each box doubles as a humidor and is finished with a glossy piano finish.
As an added bonus, a diamond-shaped decanter set is being offered to retailers who purchase a box.
The Montecristo 1935 Anniversary Edición Doble Diamante is slated to ship the last week of April.
