La Flor Dominicana To Release $20K Humidor
If you were at this year’s ProCigar Festival in the winter, you probably saw that a unique humidor from La Flor Dominicana sold for $51,000 at the charity auction. Next week, the company will be releasing nine of these humidors to the market, but they will be significantly less expensive.
Retailing for $20,000 apiece, each humidor contains 150 cigars rolled in three, never-before-released blends in a project that is highly personal. The different blends are meant to reflect a different chapter in the journey of Litto Gomez, owner of La Flor Dominicana, which he founded with his wife, Ines Lorenzo-Gomez, in 1994. The project is called Espejo de Litto, which translates to “Litto’s mirror” in Spanish.
“Espejo de Litto goes far beyond anything we have ever created at La Flor Dominicana,” says Antonio “Tony” Gomez, one of Litto’s sons and an active member of the company. “This project tells a story that should have never happened. It is the story of an outsider who entered this industry with no guarantee, no shortcut and no permission, and who helped change it through conviction, and a refusal to follow anyone else’s rules.”
Gomez’s son is referring to his father’s unlikely entry to the cigar business. Litto was previously a jeweler, but an armed robbery made him reassess his career. That unfortunate event led Gomez to start what would eventually become La Flor Dominicana. Today, La Flor is vertically integrated, growing most of its own tobacco in the Dominican Republic, where the company produces its own cigars as well.
The humidor contains 50 of each blend:
- Origins: At 7 inches by 52 ring gauge, Origins is a reflection of the company’s early days and is composed of a Cameroon wrapper and Dominican blend to evoke nostalgia and vintage La Flor Dominicana flavor.
- Litto’s Revolution: Topped with La Flor’s signature chisel head, this full-bodied cigar measures 7 by 54 and represents Gomez’s rejection of convention. To this day, the chisel shape is instantly recognizable in the cigar world and is still an unusual format. It's made with an all-Dominican blend, save for the Ecuador Sumatra wrapper.
- Futura: With its Brazilian wrapper and Dominican blend, this 7-by-52 cigar “looks ahead” and “reflects the next chapter of legacy as it continues to evolve.”
The Espejo de Litto humidors will begin shipping next week on June 15. Only nine are earmarked for the United States. The future of the tenth humidor has yet to be announced.
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