Room 101's Cigarmageddon Hits New York City
Matt Booth, who partnered with Camacho to create Room 101 Cigars, is rampaging across the country on what has been billed as the Cigarmageddon Tour, promoting his line of cigars city-by-city like Godzilla. Or at least, that’s how he feels.
“Now
that we are blossoming—actually elevating our presence within the
premium tobacco class—I feel mad amounts of positive energy,” said Booth
today on a visit to the offices of Cigar Aficionado.
“It would be impossible to truly express just how honored I feel, so
impossible, I felt it was appropriate to illustrate the raw
Godzilla-like emotion coursing through my veins.”
His
emotion is echoed in the promotional poster that depicts Booth as a
sort of campy, fire-breathing monster out of classic science fiction.
The
tour began in late August. Booth is now in New York City, leveling the
Big Apple with his new Room 101 Connecticut line as well as the stronger
Room 101 Namakubi cigars—a Samurai themed series of smokes packaged in
very eye-catching lacquered boxes. Those on board the tour will also
have the opportunity to try his unreleased One Shot One Kill, a small
perfecto that is destined to become a three-cigar line.
After
New York, Cigarmageddon will descend on Denver, Washington D.C. and
then Chicago. The tour is scheduled to wreak havoc well into next year.
“I
sometimes hit up to four cities in one week,” said Booth. “The tour is
supposed to finish up in March, but really, I don’t think it’s ever
going to end.”
Room 101 Cigars are made in Honduras by Camacho, which is owned by Davidoff of Geneva.
