Quesada Cigars Changes Logo
Quesada Cigars will soon have a new look. The Dominican company, which has been making cigars since 1974, is about to unveil a rebranding led by the fifth generation of Quesadas to run the operation.
“This is not about changing who we are,” says Raquel Quesada, who runs the company with her sister, Patricia. “It is about expressing it with greater clarity. Carrying the Quesada name forward is both an honor and a responsibility.”
“We aren’t just changing a logo, we are evolving our philosophy,” adds Patricia. “Our goal is to bridge the gap between our heritage and the contemporary community of cigar smokers.”
The new look centers around a spark, and the new tagline: “Spark Up Here and Now.”
The first appearance of this new logo will be on a pair of new smokes making their debut at the PCA trade show next month, and the new logo will then gradually make its way onto existing cigars, including the company’s Casa Magna line.
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