Cigar Industry

Profits Decline At Scandinavian Tobacco

Mar 4, 2026 | By David Savona
Profits Decline At Scandinavian Tobacco

Scandinavian Tobacco Group A/S, one of the world’s largest cigarmakers, reported flat sales and lower profits in its latest financial report, released today. Net sales for 2025 were 9 billion Danish kroner ($1.4 billion), essentially flat compared to the 9.2 billion DKK ($1.4 billion) in 2024. 

Net profits for the year were 669 million DKK ($104.1 million), down 28.8 percent from the 940 million DKK ($146.3 million) of net profits for 2024.

The company blamed, in part, tariffs and currency exchange rates for the performance, calling 2025 “a challenging year for our group.”

Roughly half of STG’s revenue comes from machine-made cigars, pipe tobacco and fine-cut tobacco, while 35 percent of revenue is derived from handmade cigars such as Macanudo, CAO and the non-Cuban versions of Cohiba, La Gloria Cubana, Punch, Hoyo de Monterrey, and many other cigar brands. 

Read Next: Latest Cigar Import Figures Show Minimal Growth

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