Cigar Industry

Partagas Giving Away Smoker's Room

Jun 3, 2009 | By David Savona

Do you need a place to smoke? Partagas cigars can help you out.

The Dominican cigar brand, made by General Cigar Co., a unit of Swedish Match AB, is going to give one cigar smoker a $10,000 check to build a cigar room. The company intends to award the money to the cigar smoker with the most deserving story, creating a "cigar cave," an indoor haven where a cigar smoker can enjoy his (or her) smoke without fear of complaint from any one else.

Former pro football defensive tackle Tony Siragusa, who is the co-host of the cable show Man Caves, is the cigar-loving spokesman for Partagas. "Are you tired of being kicked out of your house every time you want to smoke a cigar?" Siragusa asks in a promotional video for Partagas, shot at General's posh Club Macanudo cigar lounge in New York City.

Entering the Partagas Cigar Cave promotion requires a code, which can be found in special four-packs of Partagas Black Label cigars or at partagascigarcave.com. You will be asked to describe why you're worthy of the cave—are you exiled to the cold, oil-stained garage when you smoke? The great outdoors? Your car?

The contest runs until July 31. The winner will be selected on or before August 21.

Partagas (Non-Cuban)

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